MEET YOUR PROFESSORS

 
 
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Liza Deyrmenjian

OWNER OF THE CUTTING ROOM

Liza is an established and respected leader in apparel design and production and has a talent for designing businesses that win. She loves efficiency as much as aesthetic, margin as much as making it right, and sustainability as much as style. Her balanced approach steers big brands in healthy new directions and provides up-starts with a solid foundation to launch from. She is the founder of FBA360, a New York-based fashion-business coaching firm. Liza knows how to get things done and make things happen.

 
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Emily Miller Palmquist

HEAD OF MARKETING AND BRANDING

Spanning over two decades, Emily’s career in Fashion is marked with consulting and leadership roles in Creative Direction and Marketing for both independent and global brands.

Emily’s formal training began in Vancouver in 1998 with a Diploma in Fashion Design from Helen LeFeaux. Following this, she relocated to London, U.K. to study at UAL, London College of Fashion and apprenticed with both established and cult labels such as Roland Mouret, Fake London and Future Classics. In 2003, she was chosen by the British Fashion Council as a rising star to complete certification in Fashion Management under Industry Guru, David Jones. In 2013, Emily returned to education and achieved a Master in Fashion Trend Forecasting from esteemed Institute, Polimoda, then under the direction Linda Loppa. She is among one of the few graduates based in North America with this specialized degree.

A serial entrepreneur, Emily has worked since 2006 as an independent Fashion and Trend Consultant based in both Toronto and Vancouver. In this time, she has maintained partnerships with some of the Industries top Think Tanks & Creatives such as Promostyl Paris, Guava Studio, Hilde Francq, Mode…Information and Shoesplanet.Com. In this time, Emily is has been sought to provide future and brand solutions to clients such as Lululemon, Aldo group, TJX Canada (Winners, Marshalls) and The Hudson’s Bay Company as well as countless Small and Medium Enterprises within the realm of fashion and consumer goods. During this time, Emily has spent over 3 years instructing post-secondary Fashion Marketing courses and is regularly selected for guest speaking at Tradeshows and industry gatherings such as The Knowshow. Most recently, she returned to the West coast to spearhead Merchandising and Curation at award-winning startup, Respect your Universe.

Emily is passionate about shaping fashion through branding, trend forecasting, sustainability and thought leadership. She continually enjoys mentoring and developing individuals who make creative investments for their futures in the Industry. Many of her past students have succeeded to leadership roles within the field and remain in her active network today.

 
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Star Hoerauf

HEAD OF PATTERN MAKING

Star is an award-winning designer of technical outerwear and is a pioneer in the realm of high-performance technical apparel. She has spent much of her career innovating synthetic fabrics and creating cutting edge construction techniques. Star is now passionately focused on small-scale domestic manufacturing and the use of high-performance natural fibers.

 
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Jason Matlo

HEAD OF FASHION DESIGN AND CREATIVE DIRECTION

Jason Matlo is a Canadian fashion designer who has been in the business for fifteen years. With three lines and a devoted clientele for both his commercially available garments and custom creations, Matlo has been able to utilize his couture background to create exceptional collections.

Matlo launched his first commercially available collection in 2005, which was immediately recognized by the Canadian fashion industry with editorial coverage in Elle, Flare, Hello, Lucky and other fashion publications. Matlo’s collections have been featured in top boutiques across the United States and Canada including the Room at the Hudson’s Bay.

Synonymous with sexy and sophisticated evening wear, Matlo has designed for celebrities including Sara Ramirez (Grey’s Anatomy), R & B Singer Mya, Susan Lucci (All My Children), Gabrielle Miller (Corner Gas), Erin Cebula (ET Canada) and most recently, Teri Hatcher, for the TV series SuperGirl.

Jason Matlo’s creations have been showcased on the red carpets of the Academy Awards, People’s Choice Awards, Cannes and Toronto film festivals, and The Juno’s.

All Jason Matlo garments are designed and manufactured in Canada.

 
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Jessica Hsu

HEAD OF GERBER

Jessica has worked in the fashion industry for almost three decades for brands such as Karma Athletics, Lotuswear Designs Ltd., and Design Group—just to name a few. In addition to these valuable experiences, she has been self-employed designing, creating and producing pet wear, uniforms and wedding gowns as well as other custom formal wear with impressive results.

Jessica is formally trained in British, Canadian and Japanese pattern drafting, which has allowed her to work within a variety of experiences achieving enduring success. A graduate of LaSalle College Internation- al, Van Nung University, Chin-Chin Institute of Fashion Design, and the Central Saint Martins University of Art short term fashion Design, Jessica has demonstrated a perpetual drive for excellence, fresh challenges and constant growth. While Jessica continues to hone her craft as a freelance designer, it is her dedication and technical expertise that have made her a highly valued employee, instructor and mentor.

In addition to being passionate about passing on her knowledge of fashion to aspiring designers, Jessica nurtures her own creativity by taking inspiration from the opportunities around her including yoga, painting, travel, and nature.

 
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Julie Berg

HEAD OF PRODUCT DEVELOPMENT

Julie Berg brings 25 years of forward-thinking fashion design and energy-fuelled marketing talent to the table. A product development specialist for both retail and private labels, she’s crafted contemporary designer sportswear and accessories collections for small-sized independent retailers and big brands alike.

Working since the early ’90s with Vancouver’s Neto Leather label, she’s been a creative resource for Canadian retailers Harry Rosen, Bod & Christensen, and Leone, and for US majors such as Nordstrom, Saks Fifth Avenue, and Boston Proper. Travelling across North America and Europe to industry trade shows, Julie has worked with fashion buyers and agencies to assist in marketing positioning and distribution, and with textile mills and tanneries for product development.

As a business entrepreneur, she launched her own eco-sportswear label, Know Wear, whose tourism-targeted client list boasted Princess Cruise Lines, BC Ferries and Royal BC Museum, and reached targeted sales projections of $1M in the third year of operation. For the last six years, Julie has served as a full-time professor at prestigious Vancouver art colleges, instructing in both the design and marketing disciplines, ensuring excellent outcomes for the next generation of industry innovators.