BRAND MANAGEMENT & CREATIVE DIRECTION
BRAND MANAGEMENT & CREATIVE DIRECTION
During this 8-week Brand Management and Creative Direction course students will gain insights into the skills and attributes of a professional in Branding or Creative Direction where art direction, design and strategy intersect. The course will be conducted through a series of foundation principles in branding and creative direction with case studies of market leaders.
The basics of branding and marketing in Fashion
How to create a brand concept
Study brand behavior
Study consumer relationship
How to build your brand strategy
The roll of a creative director in fashion
How to budget for events
5 projects will be worked on throughout the course. These projects include:
Create Brand Identity
Length: 8 weeks
Schedule: Classes run once per week, same day and time, for the duration of the course
Class Capacity: 8 students
The instructor will work with each student based on personal skill level and preferred pace.
If there is 2 or less students registered for the class, the class will be considered a private class. Students will complete all assignments as listed, in a 6 week period instead of 8 weeks.
Please arrive to class on time. If you will be away for class, please inform us at firstname.lastname@example.org. Any cancellation or absences that are not notified within 24 hours of your class will be considered a missed session, no make up class will be provided.
This program does not require approval by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training. As such, the registrar did not review this program.
Meet Your Instructors
Instructor:Emily Miller Palmquist
Spanning over two decades, Emily’s career in Fashion is marked with consulting and leadership roles in Creative Direction and Marketing for both independent and global brands.
Emily’s formal training began in Vancouver in 1998 with a Diploma in Fashion Design from Helen LeFeaux. Following this, she relocated to London, U.K. to study at UAL, London College of Fashion and apprenticed with both established and cult labels such as Roland Mouret, Fake London and Future Classics. In 2003, she was chosen by the British Fashion Council as a rising star to complete certification in Fashion Management under Industry Guru, David Jones. In 2013, Emily returned to education and achieved a Master in Fashion Trend Forecasting from esteemed Institute, Polimoda, then under the direction Linda Loppa. She is among one of the few graduates based in North America with this specialized degree.
A serial entrepreneur, Emily has worked since 2006 as an independent Fashion and Trend Consultant based in both Toronto and Vancouver. In this time, she has maintained partnerships with some of the Industries top Think Tanks & Creatives such as Promostyl Paris, Guava Studio, Hilde Francq, Mode…Information and Shoesplanet.Com. In this time, Emily is has been sought to provide future and brand solutions to clients such as Lululemon, Aldo group, TJX Canada (Winners, Marshalls) and The Hudson’s Bay Company as well as countless Small and Medium Enterprises within the realm of fashion and consumer goods. During this time, Emily has spent over 3 years instructing post-secondary Fashion Marketing courses and is regularly selected for guest speaking at Tradeshows and industry gatherings such as The Knowshow. Most recently, she returned to the West coast to spearhead Merchandising and Curation at award-winning startup, Respect your Universe.
Emily is passionate about shaping fashion through branding, trend forecasting, sustainability and thought leadership. She continually enjoys mentoring and developing individuals who make creative investments for their futures in the Industry. Many of her past students have succeeded to leadership roles within the field and remain in her active network today.
Justine Edralin is a womenswear and accessories designer with over 9 years of industry experience and a proven background in developing full collections. She graduated from Kwantlen Polytechnic University with a degree in Fashion Design & Technology and has since designed for renowned Canadian brands (Aritzia, Kit and Ace). In 2013, she started EIGHT EIGHT – a collection of modern, understated leather bags and accessories produced in Vancouver, B.C.