MARKETING AND BRANDING: 2-WEEK INTENSIVE

MARKETING AND BRANDING: 2-WEEK INTENSIVE

995.00

In this intensive hands-on 2 week course, you will understand the role of an effective Fashion Marketer. In the competitive fashion industry world, you need skills that speak to the consumer, whether you want to work for an established company or develop the “Brand of You”. Learn persuasive writing skills, public relations tactics, brand strategy, and social media know-how to effectively engage your target market. In today’s media-heavy environment, it’s essential you are able to communicate a brand’s DNA to their target consumer. Learn the skills necessary for success by working with industry professionals to gain entry into the creative and profitable business of fashion.

In need of a payment plan? Feel free to contact us here for more info.

Dates:
Quantity:
Enroll

Looking to learn the basics of the captivating world of fashion? The Cut offers you a variety of two-week intensive workshops designed to maximize your industry knowledge within a minimum time frame. In these hands-on workshops, students will be immersed in all facets of the fashion business. In readings, lectures and class discussions, students are taught by industry professionals in small group settings, receiving first-class learning in a real-life business environment, using state of the art digital platforms as well as hands-on hard skill applications. Each class comprises of two levels at 16 hours per week, for a total of 32 hours. Pre-requisites for each class are outlined in each specific course. Acquire the skills you need to reach your academic and professional goals or complement your current full-time diploma or degree program, or simply build a competitive portfolio for graduate program applications to prepare for advanced study.

MARKETING & BRANDING

 In this intensive hands-on 2 week course, you will understand the role of an effective Fashion Marketer. In the competitive fashion industry world, you need skills that speak to the consumer, whether you want to work for an established company or develop the “Brand of You”. Learn persuasive writing skills, public relations tactics, brand strategy, and social media know-how to effectively engage your target market. In today’s media-heavy environment, it’s essential you are able to communicate a brand’s DNA to their target consumer. Learn the skills necessary for success by working with industry professionals to gain entry into the creative and profitable business of fashion.

STUDENTS WILL:

Learn common fashion terminology
Practice research and development
Learn how to identify consumer behavior
Learn how to write for the industry
Learn about public relations and media
Learn about social media and analytics
Learn about brand strategy
Learn about E-commerce and sales

For a detailed curriculum, please view our course outline.

DETAILS:

Dates: Click ENROLL NOW for available dates

Length: 2 Weeks / Monday – Thursday

(July 1st is a holiday, class will run on Friday instead of Monday that week)

Hours options: 
10AM-2PM

2PM - 6PM

Capacity: 8 students only

Price: $995

This program does not require approval by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training. As such, the registrar did not review this program.

Please arrive to class on time. If you will be away for class, please inform us at op@the-cuttingroom.com. Any cancellation or absences that are not notified with in 24 hours of your class will be considered a missed session, no make up class will provided. 

Julie Berg brings 25 years of forward-thinking fashion design and energy-fuelled marketing talent to the table. A product development specialist for both retail and private labels, she’s crafted contemporary designer sportswear and accessories collections for small-sized independent retailers and big brands alike.

Working since the early ’90s with Vancouver’s Neto Leather label, she’s been a creative resource for Canadian retailers Harry Rosen, Bod & Christensen, and Leone, and for US majors such as Nordstrom, Saks Fifth Avenue, and Boston Proper. Travelling across North America and Europe to industry trade shows, Julie has worked with fashion buyers and agencies to assist in marketing positioning and distribution, and with textile mills and tanneries for product development.

As a business entrepreneur, she launched her own eco-sportswear label, Know Wear, whose tourism-targeted client list boasted Princess Cruise Lines, BC Ferries and Royal BC Museum, and reached targeted sales projections of $1M in the third year of operation. For the last six years, Julie has served as a full-time professor at prestigious Vancouver art colleges, instructing in both the design and marketing disciplines, ensuring excellent outcomes for the next generation of industry innovators.