Liza Deyrmenjian’s distinguished international career in the fashion industry has spanned over thirty years. She is renowned as an innovator, creator, and entrepreneur. Liza is a preeminent fashion consultant and business coach. One of her specialties is working with emerging designers and brands. Her clients have been featured in WWD, InStyle, Glamour, and Harper’s Bazaar, and she has coached winners on Project Runway. Liza has a visionary eye and a talent for mentorship. She has ushered many young designers to success, even leading a 13 year-old protegee’s fashion line to racks in Nordstrom department stores. FOX Business, Fast Company, Authority Magazine, the Vancouver Sun, and others have featured interviews with Liza about her business acumen, and she has written about her business insights for Forbes magazine.In 1989 in Vancouver, Liza founded Arteenelle Designs Inc., and then, Noccoma Manufacturing, which within four years of its inception grew to a 9000 sq. ft, factory that made clothes for labels such as London Fog, Umbro, and Marmot. Liza later moved to New York City, and created a manufacturing firm that sold to major national retailers. After 12 years in NYC, Liza returned to Vancouver and founded The Cut Fashion Design Academy. As an educator and Dean of The Cut Fashion Design Academy, and founder of The Cutting Room, a work-learn manufacturing studio that specializes in pattern development, sampling, and production for brands including Herschel, Park and Fifth, Lija, and Dish & Duer, Liza has established a unique environment to foster fashion industry talent. The Cut is bold, innovative, and current. The Academy boasts diverse, professional instructors, with classes that focus on fashion design and production skills, as well as marketing, sales, networking, and business skills. Students become creative and adaptable industry professionals with tools to build their own brands and careers in the industry.