GRAPHIC DESIGN
& DYNAMIC MEDIA DIPLOMA

You’ll learn:

• Identify and apply fundamental design principles: hierarchy, contrast, rhythm, balance, alignment, proximity and composition.

• Develop visual problem-solving habits using design thinking (research → ideation → iteration → refinement)

• Understand how design communicates meaning through shape, scale, space and visual emphasis.

• Explore colour theory in practical design contexts: palettes, contrast, accessibility, emotional impact and brand consistency.

• Study the evolution of graphic design and understand key movements that shape contemporary design aesthetics.

• Learn how to critique work professionally, both giving and receiving feedback, and refine based on direction.

• Develop a visual vocabulary for discussing design decisions with clients, instructors and teams.

• Build early-stage concept development skills: mood boards, references, direction-setting, and visual research.

• Strengthen creative ideation: generating multiple options, exploring variations, and avoiding “first idea bias.”

This module trains your design eye, builds your decision-making confidence, and prepares you to develop strong, original concepts with purpose.

You’ll learn:

• Master typography fundamentals: anatomy, pairing, hierarchy, spacing (kerning/leading/tracking), readability and tone

• Build layout systems using grids for print and digital formats.

• Create professional multi-format designs that maintain consistency across sizes and outputs.

• Develop brand identity foundations: logos, marks, typography systems, colour systems and usage rules.

• Understand how branding creates recognition through repetition, structure and controlled variation.

• Create brand assets that feel cohesive: icon sets, social templates, banners, stationery, and style components.

• Learn file discipline and organization: naming conventions, versions, export formats and print-ready setup.

• Improve composition by intentionally spacing, aligning, and creating visual rhythm.

This module builds the structure and typographic intelligence that separates “nice visuals” from real professional design.

You’ll learn:

• Use Adobe Illustrator for vector design, logo construction, icon design, and scalable graphic systems.

• Use Adobe Photoshop for image editing, compositing, retouching, and professional visual treatment.

• Use Adobe InDesign for editorial layout, multi-page documents, and print production workflows.

• Prepare files for print production: bleeds, margins, export settings, colour modes and resolution standards.

• Develop professional export habits for digital: web formats, sizing, optimization, and packaging for delivery.

• Work through studio-like projects with timelines, revisions and critique cycles.

• Build accuracy and consistency in design execution (alignment, spacing, style consistency, and typography control)

• Present work professionally, explaining your choices clearly and defending design decisions.

This module develops speed, accuracy and production-level confidence, the skills that make you employable in real design environments.

You’ll learn:

• Understand UX fundamentals: user goals, friction, clarity, hierarchy and interaction patterns.

• Create user flows, wireframes and structure before designing “final visuals.”

• Design user interfaces that balance brand aesthetics with usability and function.

• Build clickable prototypes using tools like Figma / Adobe XD / InVision (platform-based program delivery)

• Apply responsive design thinking across mobile, tablet and desktop layouts.

• Create UI component systems (buttons, typography scales, spacing rules, reusable patterns)

• Design for accessibility and clarity: contrast, readable type, intuitive navigation

• Develop web design layouts that support marketing, e-commerce and content experiences.

This module helps you shift from “making things look good” to designing digital experiences that work and that people enjoy using.

You’ll learn:

• Understand motion fundamentals: timing, easing, rhythm, transitions and visual continuity.

• Create simple 2D motion graphics and animated design elements.

• Develop story-driven visual sequences that communicate ideas over time.

• Combine typography, imagery and movement to enhance messaging.

• Explore basic 3D animation or 3D design foundations (as aligned to the program outline)

• Create motion assets for digital marketing, social media, web and brand use.

• Learn production discipline for motion: file formats, compression, exporting for different platforms.

• Build dynamic media pieces that complement your static design portfolio.

This module strengthens your storytelling power and expands your range into motion-based creative industries.

You’ll learn:

• Develop campaign thinking: concept → system → execution across multiple deliverables.

• Create integrated creative assets for brand campaigns (print + digital + social + web)

• Understand professional workflow: briefs, revisions, client feedback, and final delivery packaging.

• Learn business fundamentals for designers: pricing, project structure, scope management and basic client communication.

• Build a cohesive, industry-standard portfolio showcasing your strongest and most relevant work.

• Develop presentation skills: case studies, process explanation, and articulation of design decisions.

• Prepare for entry into the industry: resumes, interviews, networking and positioning.

• Refine your personal design direction and identify your strongest pathway (branding, UI/UX, motion, advertising, etc.)

This module turns your learning into a career-ready portfolio and professional confidence.